Get My Updates In Your Facebook Newsfeed

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facebook-breakup

If you don’t work in the social media sphere, you may be unaware of all the controversy surrounding Facebook — particularly concerning the business pages.

You may think that everyone you follow on Facebook and every page you “like” will automatically all show up in your newsfeed.

Not so.

The Facebook Mystery

Facebook operates with some elusive algorithms that change more often than the wind to show you only the updates they think you should see. No one really knows how they decide what you see and what you don’t, although extensive articles have been written on the topic with much advice about how to post, whether or not to post photos, whether or not to post links, whether to share posts from your blog or to link directly in your Facebook page or to use a 3rd party source… and on it goes.

You know what drives me nuts?

Those posts that are going around that start out like this:

Let me see how this turns out: It occurs to me that for each and every one of you on my friends list…

…and goes on to say that if you are actually reading their updates, you should leave a comment or something to let them know you’re reading???

just.-dont

Don’t do that. Just don’t.

Certainly don’t hold a grudge with your friends who don’t respond in kind. Because you know what? Half of your “friends” on Facebook aren’t even seeing that update because Facebook doesn’t show it to them.

Yes. Truth.

Death of the Facebook Biz Pages

You know what else? Business pages (and blog pages are business pages) are getting less and less air time on Facebook. Basically, Facebook has made it so that you have to pay to boost your posts if you want your “Facebook fans” to see those updates. They are doing this intentionally. They want businesses to have to pay to use their service.

Example. I have almost 5000 fans on my Musings of a Housewife Facebook page. My average Facebook post gets around 250 views. This is typical.

facebook posts

If I include a link to one of my posts or someone else’s, they often get even fewer than 250 views.

shares

Remember, I have 4764 likes!

4764 likes

Do you know how frustrating that is? 

I mean, I assume that if people “LIKE” my page, they WANT to see my updates. I hope so anyway. I don’t even require Facebook likes for giveaway entries (that is always optional, more of a thank you rather than a requirement) or try to buy followers. I’ve always thought that I want people to LIKE my page because, well, they like ME!

Update as of 4/6/14: I have actually JUST changed my policy on requiring FB likes for giveaways due to some feedback from other bloggers. I’m actually running an experiment on my new Real Food Recipes Roundup series. I’ll let you know how it turns out. 

Facebook is a bit more benevolent when it comes to your personal profiles. They are not expecting everyone who has a Facebook account to have to pay. After all, they have stuffed plenty of ads on your sidebar AND in your newsfeed to more than cover their costs.

But businesses? They figure, if you’re a business, then you’re making money, and you should pay to promote your business on Facebook.

Which is unfair because many blogs are not businesses and are not making much money, if any at all. And many small businesses are barely scraping by. But you know what old Zuckerberg is saying to that? Not my problem, people. It’s my house, and you can play by my rules. 

And truthfully, there is some merit to that. He created this forum he gets to make the rules.

What to Do, What to Do

Some are disgruntled with Facebook and want to jump ship. They talk about where else they can go. Google+ is great for sharing posts and getting some SEO juice with Google but the community aspect of Google+ simply isn’t taking off. Twitter’s a total wasteland. (My opinion, but it’s hard to see anything amidst all the noise anymore.)

The best thing is to own your own forums, but that is pricey and time consuming.

I am definitely trying to build my Google+ circles.

Hey, why don’t you FOLLOW ME ON GOOGLE+ if you’re active over there!!! 

Jo-Lynne Shane on Google+

But the reality is, Facebook is where the people are. And I don’t see that changing anytime soon. Even with so few of my “fans” seeing my updates, I still get decent engagement on my Facebook posts. And I do get significant traffic to my blog from Facebook — well more than I get from Twitter, and the irony is, I have 17,500 friends on Twitter and they do show every update in my feed.

All that to say, I am not breaking up with Facebook, although I do wish there was a better forum in which to interact with you. Instead, I figured I would write this post and tell you how you can find me on Facebook and see my updates IF you want to.

Why Like My Facebook Page?

I do link to most of my posts on my Facebook page, but I also share other people’s posts that I think may be of interest. Plus I ask questions and share things going on in my life, and we have some really fun conversations over there. It’s really about as close to an online community as I can get without investing in my own forum.

You’re always welcome to leave me a message, ask a question, or chime in on any of the discussions on my page!

Incidentally, there are also communities on Google+ which I have considered trying. Thoughts on that? Would anyone try that?

How to Find Me on Facebook

So back to the original point of this post. If you want to see my updates on Facebook, this is what you should do.

1. Go to my Musings of a Housewife Facebook page, and LIKE my page (if you haven’t already.)

click like

Once you do that, the Follow button should automatically show that you’re following my page as well. You can de-select that, if you don’t want to see updates. (You can do this if you like a page as a giveaway entry but don’t really want to see the updates… not that I’m recommending you do that, but it’s an option.)

Since the point of this tutorial is to make sure you ARE seeing my updates, make sure it says Following.

following

2. Select “Get Notifications.”

This tells Facebook to show my updates in that little ticker on your Facebook sidebar, and it is also just another way to communicate to the Facebook gods that you want to see my posts.

get notifications

3. Select “Add to Interest Lists…”

add to interest lists

If you haven’t created any interest lists, you can create one now. Select “New List…”

create a list

Then select Pages and click NEXT, and it will give you the option to name your list. Name it Awesome Blogs or whatever strikes your fancy.

select pages

You can see that there is a Friend option too. If you have friends whose updates you’re not seeing, you can go back later and create an Interest List for your favorite Facebook friends.

From now on, when you want to add a Facebook Page to your favorite blogs list, you will see that option when you click on “Add to Favorites…”

blogs

Basically what we’re doing is telling Facebook in every possible way that you want to see my updates. 

4. Comment, comment, comment!

This is true with your Facebook friends as well as with your pages. If you haven’t seen a friend pop up in your newsfeed in a while, go to her page and leave a few comments. (You can also click Follow and Add to Interest Lists there as well.)

Do this on your favorite bloggers’ pages too. 

When you comment on someone’s update, whether it’s a person or a page, it is communicating to Facebook’s all powerful algorithm that you want to see that person’s updates in your newsfeed.

In this fast-changing world of social media, you’ve got to stay on your toes or get left behind. I hope this helps!!

Got questions? Feel free to leave them in the comments!

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Comments

  1. says

    Jo-Lynne, This is a great post. I, too, have tried Google+ but somehow it is not clicking for me. I do like Twitter, but true engagement really does seem to take place on FB.
    Estelle

  2. Amy Starr says

    Thank you for explaining all of this to me – it is all super-confusing! But through it, I did create two interest list, including a Mom Blog, which you are a part of now! And, coincidentally, it was your tweet that led me to this blogpost! Thanks!

  3. says

    THANK YOU SO MUCH for taking the time to put this together. As a reader of your awesome blog, I am excited to make sure I see everything you post on FB, and as a fellow blogger, I am thrilled to have some advice! :) Have a great day!

  4. Grace says

    Glad you mentioned “Get Notifications” cause most people click Like and never see the updates and soon forget about that page. Happens to me all the time!

  5. Jenn says

    Thank you for this post! I am trying to learn all I can about social media this year :) i manage a few FB pages and a Twitter account for a client of mine and we’ve noticed the decline in people actually seeing our posts on Facebook. I don’t have a personal FB account, but do follow you on Twitter and just happened to see this post in the midst of all the noise over there! A photographer was telling me we need to get on Google+… Off to do some more research on that!

  6. says

    Love this. I’ve been working on something similar for my readers after I saw Kelly explaining how to do it on Facebook yesterday. I’m so disenchanted with Facebook lately but like you said, it’s where everyone’s at so we have to play along…

  7. says

    This is a great post. I have thought of writing one similar. I am using Twitter (in fact that is where I saw the link to this post first) and Google+ and Pinterest. So I really don’t love Twitter or Google+. The interaction just isn’t the same as Facebook. I love, love Pinterest and I am getting lots of pins, etc.. from my art blog (Color My Bliss) and my e-zine (Mermaids of the Lake), but my Mermaids of the Lake Facebook page is by far the fastest growing and most interactive. Like you, we do not buy ads or solicit likes. We are very frustrated with the Facebook policies that you have described and the general public has no idea that this is the reason they are not seeing their favorite pages in their feeds. We have a lot of awesome interaction going on, but nothing compared to what it should be given the number of followers we have. It seems that we are all just stuck with it the way it is. Thank you for writing this post.

  8. says

    Great post, Jo-Lynne. Facebook has us (read: the entirety of humanity…) over a barrel, don’t they? What other company can create a fruit basket upset every time you turn around and still maintain such a grip on us. Is so annoying. Its getting more and more confusing with liking/following/interest groups…gah! I hope they somehow hear from the masses and stop making so many sweeping changes that only complicate things.

    I’m working on G+ too…kicking and screaming the whole way. ;) BTW, the link above to your G+ profile gave me a 404. I’ll find you!

  9. says

    Really good article Jo-Lynne. Is is very frustrating the way fb is being. I myself prefer Google+ but you are right, it’s not the same and there’s not as many people over there. I hope that it changes but facebook hasn’t listened to the peoples complaints thus far (that I know of) so I don’t know that they will start now.

  10. says

    Don’t give up on Facebook!! Loved that you gave instructions on how to see your fan page. Another Admin tip to help with your numbers: check your insights and post the time of day that gets the most views. I was monitoring this and it definitely makes a difference. For example my audience views are higher at 7:30 am and 8:30 pm. Another way to get more views is to not post a url in your update. FB doesn’t like when you drive traffic away from them. Post your blog url in the comment section and see if that helps. The biggest thing that has posted my traffic are giveaways and posting visually stimulating photos that cause people to take action. Blog promotion only does not equal community engagement. FB wants people to engage. Post photos without promoting your blog and see what happens. You may see any increase.

    • says

      great advice, thanks!! it was actually after talking with you that I decided to give Facebook another try. I never really worked at it before, but I looked at my analytics and I get twice as much traffic from FB as twitter, and I have 1/3 the friends/fans so it’s worth it, I think!

  11. says

    Great post. You put a lot of time and thought into this. I appreciate it. I too had a page with several thousand likes and only a couple hundred saw my updates. I share your frustration.

    Nell

  12. Claire says

    I’m so glad you posted this. It was very helpful. I hope you pop up in my feed now. I was not seeing it before. I did add you to my google + but don’t go to it very often.

  13. says

    Ahhh, this makes my head spin but since I’ve been using my FB page more and more for my business I can totally see what’s going on now and I’m glad it’s not just me. Sometimes the posts that I don’t think will draw many views are the ones that get the most, and my feed is all over the place so I just need to keep commenting on those pages that I enjoy and want to see and follow your tutorial. Thanks Jo-Lynne. And Google+ – this is why I need PSMM workshops back – I need a Google+ crash course!

  14. says

    I love this tutorial, Jo-Lynne. I have over 2000 likes, but I get crickets on my fan page. I have been just sharing on my personal page, but I want to encourage interaction on my fan page. This is the ticket! Thanks for sharing.

  15. says

    Great idea to write a post about this! I have worked very hard to increase my FB engagement over the past few months, and with 3,500 likes, I was able to get up to 400+ talking about it, but that was the highest it would go. Paying for ads was one of the things that helped, but this latest tweak {in the past few days}, has pulled out the rug from even paying customers. One of my friends was spending at least $100/day on Facebook ads, and it happened to her as well! So it seems that Facebook wanted us to pay, and when we did, they still penalized us.

    I struggle, like you, in trying to convince others to go over to G+, because that is not where my readership or target audience is. Will I try? You bet! It’s my next project, and it will require a lot of work to essentially “train” my readers to connect with me over there. I won’t give up on Facebook, but I’m certainly done handing over my $$.

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